Fruit Juice Production Business Plan In Nigeria – Fruit juice production has been grossly underrated, either because the business is not catchy or it doesn’t seem like a venture that will earn you money.
The truth is this, there is hardly anybody that doesn’t like Fruit juice. The only difference is that preference, or choice as the case may be.
Fruit juice production business has been booming for a while now, just that a lot more people are not aware that juice making business can be lucrative if you have a marketing plan for your fruit juice products. The truth is that you need to understand the this fruit juice business before you go ahead with investing, one thing is certain, and that is you need a fruit juice processing business plan in Nigeria.
Apart from getting a business plan, you also need to understand how the fruit juice market works. I for example need fruit juice to energize myself after Saturday’s morning exercise, it’s even better when the fruits used are naturally made, other reasons why most people drink fruit juice includes but not limited to the following;
- Refreshing
- Energizing (just like me)
- Medicinal purposes
- To burn body fat
- Most people ingest juice either before or after meal, the essence is to ease digestion
There are so many other reasons why people drink juice, these reasons should be one of your drive as a manufacturer aiming to satisfy customers. The truth is this, most people can actually make their own fruit juice, some call it smoothie fruit juice these days. The question now is what is fruit juice or fruit juice production?
Fruit juice production refers to the process of extracting juicy liquid that can be ingested from fruits, the best method of achieving this procedure is by squeezing of these fruity substance. This is why we have different kind of juice, from orange juice to pineapple juice and etc. There are some flavors most people prefer, I for one prefer apple juice, I love eating apple, hat explains why I would prefer an apple juice, this should give you a glimpse of what fresh fruit juice business in Nigeria is all about
Question – Is fruit juice processing business in Nigeria a lucrative one? This and many more question deserve an unreserved answers from me, I will start by repeating what I said earlier, which is “There is hardly anybody who doesn’t drink fruit juice” how did I get to know this? I will start by saying I am usually a wedding guest virtually every other Saturday, and one thing I have to notice through observation is the constant availability fruit juice at the high table.
It doesn’t stop there, this is a beverage are easily adopted by most alcohol lovers, because they can actually mix up their drinks with these fruit juice. Now, come to think of it, we have over 150 million people in this country and a higher percentage of this number take fruit juice, this simply means a higher number of population will simply attract more people buying this products.
One will argue that there are bigger brands in the business already, brands such as UAC, Coca Cola, Chivita etc. But the fact is that, these brands were there when La-casera came into the picture and dominated as well, this boils down to the marketing team of the brand.
Financial Projection Of Fruit Juice Production/Processing In Nigeria
This financial projection is an estimate for those interested in smoothie making (juice) business, see below;
- Smoothie Maker – N15,000 (you can carry out a market research on this)
- Furniture at your shop – N200,000
- Rent for space = N150,000
- Utensils such as ( i. cups, ii. plates, iii. cutlery etc) – N10,000
- Fridge – N80,000 (this depends on the size, as you can get fridge that are lower in price)
Have a additional N250,000 for other purposes that may rise up again.
NOTE – This Financial Projections is simply an estimate, prices may differ from what is obtainable from your location.
These Should be Your Objectives
- Create a state wide sales using all the marketing skills in your arsenal
- Establish a strong customer base to increase sales
- Maintain tight control of cost and operation when going through expansion.
Business Mission Should be;
Product Quality: You should understand that people can actually make fruit juices in the comfort of their home, making one with the highest quality will stand you out, it should be the most nutritious food products ever made… this is simply because your customers deserves nothing less.
Be Innovative: try as much as possible to outshine your competitors by making products outside of the products collections, also your products should always be in the forefront of health and nutrition radar. Here are the factors that will determine if your products are innovative enough
- Your state of the art manufacturing equipment
- Quality assurance of your fruit juice etc
The above and more including industry expertise should be the bases for your successes.
Product Integrity: When your product has integrity, customers will go out of there way to get it, it creates some sort of good will. You should know that your customers depend on the quality of your fruit juice products, since many of them take fruit juice for different purposes, your commitment should be to deliver the highest standard in fruit juice. Stand behind all of your product, so people can vouch for your service delivery and your word which in most cases would have become some sort of good will.
All these begins with getting a Fruit Juice Production Business Plan….
To get the full fruit juice production Business Plan in Nigeria (Including The Financial Productions And All), pay N10,000 to
GTBank (Guaranty Trust Bank)
Account Name – Okite Joseph ikenna
Account No – 0044083736
Once payment is made for the full fruit juice production Business Plan, send the following (i) a valid email address and (ii) your payment details to any of these numbers – 07039768549.
Related Posts
Dry Cleaning & Laundry Business Plan